Landing page refresh proposal

A sample proposal deck showing how the marketing team can present a web refresh plan as a polished, shareable presentation.

This sample deck shows the format the global marketing team can now use for strategy and implementation proposals.

• one folder per proposal
• one Markdown file per slide
• one published deck URL for review and approval

The current page splits attention

The page tries to do too many jobs at once.

• the main value proposition is not dominant
• proof is present but not staged clearly
• the primary CTA does not feel inevitable

The result is a page that is not broken, but is harder to trust and easier to leave.

Move to a proof-first narrative

The strongest landing-page structure is:

1. one dominant headline
2. one proof block near the top
3. one clear CTA

That lets the story, not the layout clutter, do the persuasion.

Build it as a reusable page system

This should not be a one-off redesign.

Build a section system that can be reused across:

• sales pages
• launch pages
• audit/proposal decks
• campaign microsites

That keeps the marketing team faster over time.

Next steps

Recommended next move:

1. write the real proposal deck for the active project
2. review the published link internally
3. revise once
4. share the final deck in Telegram

This creates a repeatable path from agent recommendation to polished presentation.